First, important things were printed like books.But these are REALLY important, not some literature for the mob.
Because you need to build brand awareness at the customer, i.e.printing and marketing is an inseparable couple.
Because you can print everything on your T-shirt and have it originally.Well, who would prohibit the rich?
Imagine that we buy a monitor and its input does not match our video card, even though it has the same type.
Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible.Without standards, even leaflets could be completely unreadable and even repulsive.
It is true that it has many varieties and uses different techniques and materials (paint, paper).
The main division is cold printing, where the paint is fixed by soaking into paper.While the 'hot' offset where the printed paper web passes through the drying tunnel. The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint. The successor of this method is anhydrous offset printing where silicone molds are used instead of water..